Senior product designer at Wati. I think in systems, build in code, and design the rules AI builds within.
I enjoy messy, ambiguous problems and turning them into calm products — usually where AI, platform and workflows get complicated. I vibe code enough to close gaps, and I've been around since Wati's early days (2023 → present), scaling it 4× in revenue along the way.
Selected Projects ↓
Turning AI Cx score** into Adoption at Scale
** Designed CX intelligence end to end that generated 2M+ scores in 8 weeks.
Designing Rule builder**. The Automation Backbone of Wati
** Most used feature, 12%+ MoM growth from day one.
Teaching AI Like a Skill, Not a Feature
Drove AI feature discovery and activation through a
progressive skill-unlock system inside the inbox.
From Hard-Coded Chaos to Enforceable Tokens: A Safe Color Migration at Wati color system
From Design Debt to Design Contract — How I built an AI pipeline that enforces what handoff never could
** 87% design parity in 21 minutes. Because handoff was never a process problem — it was a trust problem.
