Improving adoption → AI template assistant
Problem we addressed
Templates are being marked as low quality and getting flagged by Meta, which leads to template pauses and impacts on delivery rates.
Solution → AI template Assistant
Rewriting templates with smart AI → provides suggestions and guidelines to get to high-quality templates
The Adoption Problem
Despite being a decent AI feature, we were not seeing traction post launch:
Hypothesis-1 → Discovery failure
The current entry point is failing due to unclear instant proof of value
Even though the intent was to make it **visible and hard to miss**, the data shows that **most users still skip it**:
- 21K users started template creation
- Only **849 (≈4%)** clicked “Enhance with AI”
That’s **proof it’s being visually seen but cognitively ignored** — meaning placement alone isn’t solving the awareness or motivation problem. Placing “Enhance with AI” next to “Submit” happens too late in the mental flow.Hypothesis-2 → Value unclear/weak activation
users see it but don’t understand why it matters. The current entry point is failing due to unclear instant proof of value
Potential Solution - improving discovery and reducing time to value
🎯 Primary Goal
Validate whether users perceive and act on the value of AI rewrite assistance — by improving visibility and clarity of value realization during the message creation flow.
Current User Journey & entry points
Symptom→ Drop data
Even when both “Save as draft” and “Enhance with AI” share the same placement zone, users click draft 3× more often.
The problem isn’t visibility — it’s trust, clarity, and timing of intent
Users understand what “Save” does, but don’t yet see “Enhance with AI” as a safe or valuable next step
What’s potentially working against us
Hypothesis-3 → Utility
Users see it, Users understand it, but don’t care to use it.
Proposed User Journey
Implementation Plan
Reduce the scope and test the hypothesis quickly:
Low effort, [1hr or less 🤔**]
vanity feature → safety net
Changes
Inline nudge → Review tone, clarity & Meta compliance.
Enhance with AI → Fix with the AI button once identified issues
An additional I’ll do it myself button to exit the modal instead of the close button
Template Overview page Contextual Nudges
Related project
What we measured → Adoption: Discovery, Clarity, and Utility Signals
What we learned during the process
→ Clarity reveals necessity.
→ Instant clarity of value. Seamless activation. Emotional resonance — or nothing.
→ Don’t pitch the cure to customers before they feel the wound.
At the time of writing this small experiment is showing 10% Uptick in adoption of Ai writing assistance feature!
My Role
🔎 Investigate • 🧠 Design & Collect Feedback • 📏 Measure
Teammates:
